About ND 2026

Welcome Drinks
The First Clue

Venue Lobby
Meet your fellow escapees before the challenge begins.

Registration & Welcome Coffee
Collect Your Escape Tools

Fuel up, pick up your badge, and prepare for the mission.

Introduction to Strategy Under Pressure
Escape Old Thinking. Solve Change.

Event Opening and new ELIA Board Introduction.

Keynote Session
The Master Key

When you open the door to see what clients will buy next and how LSPs must adapt. Show more...

The master key opens any door. The harder question is whether your client is even in the room you think they are. This keynote is from inside the room where buying decisions actually get made, and most of what's said there never reaches the people pitching.

Q&A

Coffee Break
Strategic Time-Out

Escape Room 1
Escape from Business-as-Usual

When AI changes what clients buy.

What happens when the market Show more...shifts faster than your business model? In this session, you'll explore how LSPs can respond when long-standing assumptions about client needs, value, and purchasing decisions no longer hold true. Working through a realistic change scenario, you'll develop practical strategies for repositioning your company, strengthening client relationships, and identifying new ways to create value in an AI-driven market.

You'll leave with: a framework for assessing client-driven change, key questions to ask when circumstances shift, and a practical action plan for responding with confidence rather than reacting under pressure.

Lunch
Fuel Your Escape

Escape Room 2
Escape from a Saturated Market

When you need to find growth beyond familiar territory.

Growth Show more...is easy to talk about and much harder to achieve. This session challenges participants to think strategically about expansion by examining where opportunity really comes from and how businesses can build on their existing strengths. Together, you'll evaluate different growth paths, identify common pitfalls, and explore how to make smart decisions about markets, positioning, partnerships, and investment.

You'll leave with: a practical growth evaluation toolkit, a clearer understanding of your competitive advantages, and a structured approach to identifying your next opportunity.

Coffee Break
Crack the Code Break

Networking Session
Assemble your Tunnel Crew

Meet potential collaborators, partners and problem-solvers. Put together your Great Escape Network.

Networking Dinner
The Getaway Banquet

An evening for connections, conversations, and plotting the next move.

Morning Coffee
Back on the Case

Gather your thoughts and prepare for the next challenge.

ELIA Update
Accomplice on the Outside

Hear how ELIA provides outside assistance.

Panel Discussion
Hire Getaway-Drivers

Learn how consultants help LSPs succeed in business transformation.

Coffee Break
Refuel & Recalculate

Escape Room 3
Escape from Dropping Demand

When it’s time to rebuild your offering for the new era.

As Show more...client expectations evolve and traditional revenue streams come under pressure, many LSPs face the challenge of reinventing what they offer and how they deliver it. In this session, you'll think beyond incremental improvements and explore how to develop new capabilities, solutions, and business models that align with changing market needs. The focus is not just on ideas, but on what it actually takes to turn those ideas into reality.

You'll leave with: a practical roadmap for developing new offerings, insight into the people, technology, and partnerships required to support change, and a clearer view of how innovation can be implemented in practice.

Lunch
Fuel for the Final Push

Escape Room 4
Escape from your Own Painted Corner

When you need strategic peer coaching for real business dilemmas. Show more...

Sometimes the biggest obstacle to change isn’t the market, the competition, or technology. It’s the assumptions, habits and constraints we’ve built around ourselves.
In this session, participants are invited to share a real business challenge they feel stuck in and work through it with the collective experience of their peers. Using the consultant-style thinking, frameworks and lessons developed throughout the event, groups will challenge existing assumptions, uncover blind spots and identify practical ways forward.

You’ll leave with: fresh perspectives, practical peer input and clearer next steps for tackling a real business dilemma.

Coffee Break
Clues Over Coffee

Closing Session
On the Way Out

What you’re taking back with you—and what comes next.

City Treasure Hunt
The Escape Map-Seville

Step into Seville for a city treasure hunt that puts teamwork into action. Show more... Work with your group to solve clues, navigate hidden corners of the city, and test how you communicate, decide and collaborate under pressure. It’s a team-building challenge, a chance to connect, and your final mission before ND26 comes to a close. We will depart from the venue at 17:30.