About Execs 2024

Welcome Dinner

BBQ Dinner at Olive Grove (venue)

Open Registration & Welcome Coffee

Event Opening

Laying the Foundations – Defining Our Niche

In Session 1, we will:
- Assess current position, set goals, Show more...and select a niche market aligned   with strengths and passions.
- Gain a deep understanding of niche dynamics, including industry   structure, buyer personas, and their needs.
- Explore how we can differentiate from competitors and create clear   selling propositions tailored to target clients.
- Build customer intimacy to create tailored solutions that foster strong    and durable relationships.

Coffee Break

Uncovering Opportunities

In Session 2, we will:
- Understand available inbound and outbound Show more...strategies to attract and   engage potential clients.
- Develop a compelling content framework to establish authority and   build relationships.
- Harness the power of social selling to connect with target audiences   and drive lead generation.
- Adapt to the latest outbound sales tactics and avoid common pitfalls.
- Explore ecosystem selling as a growth strategy, forging partnerships to   expand reach.
- Leverage tools and technology to optimise marketing and sales efforts.
- Identify important key performance indicators (KPIs) to measure   success and drive continuous improvement.

Lunch

Closing Deals – Expanding Relationships

In Session 3, we will proceed to closing deals and nurturing relationships. Show more... We will explore using structured processes and tools, recognising that each new stakeholder within a company presents a potential new sales opportunity. Topics we will cover will include:
- Discovery Calls
- Client Alignment
- Qualifying and Managing Opportunities
- Proposals
- Negotiations, Dealing with Objections, and Closing

Once closed, we can focus on expanding the relationship beyond the initial project. This involves:
- Successful Onboarding
- Working hand in hand with Production
- Company Mapping
- Client Advocates

By mastering these skills, we can convert clients into loyal partners, driving sustainable growth for our company.

Coffee Break

Group discussions

Networking Dinner

Salini Resort (Bus transfer 19:30 from the hotel)

Morning Coffee

Catalysts for Growth: Unearthing the Drivers of Business Expansion

This session delves deeper into the factors that drive business Show more...growth, discussing both well-known and under appreciated elements. Attendees will explore various strategies for scaling up, understanding market trends, leveraging technology, and enhancing team performance. Interactive elements will allow participants to analyse these aspects in the context of their own businesses.

Coffee Break

Understanding Barriers: The Power of Fear and How to Overcome It

This session focuses on identifying and overcoming obstacles to business growth. Show more... It includes interactive activities that help participants confront common fears and barriers, such as market saturation, resource limitations, and internal challenges. This session aims to equip attendees with tools to recognise and navigate through these hurdles effectively.

Lunch

Futurising Business: Understanding Your Why

In this future-focused session, participants will engage in visionary Show more...exercises to project their business landscape three years ahead. Based on the insights from previous tracks, this session will involve strategic planning and visualisation exercises, helping attendees set clear, achievable goals for the future.

Panel Session - Innovative Partnerships: Solutions for Leveraging Technology and Diversifying Services

Recap & Event Closing

Closing Drinks