About Together 2022
We are thrilled to invite you to Elia’s Together 2022 event that will take place online
from 23 to 25 of March 2022.
This sixth edition and second online version of our ELIA Together event will once again bring together language companies and freelancers to discuss the present and future of our trade. In 2022, ELIA Together will focus on the multiple aspects that characterise the ever-evolving world of localisation, the underlying technology that supports it, and the people who build and live within this fascinating industry. This is set to be a truly immersive online event where innovation and connectivity remain paramount. The event will kick-off with a series of Technology workshops starting on Tuesday 22 March 2022.
PROGRAMME
In an industry that has been irreversibly transformed by technology, translators play a key role in making content inclusive and accessible to everyone everywhere by investing in what makes us unique as human beings: CREATIVITY.
The theme chosen for the sixth edition is Transforming challenges into opportunities for growth, with two separate tracks moderated by experienced industry professionals:
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22 MarDay 1
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23 MarDay 2
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24 MarDay 3
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25 MarDay 4
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Technology workshops
Technology workshop - Matecat
Discover all the features that make MateCat your next preferred CAT tool. Show more... The online software is integrated into the world’s largest collaborative translation memory (MyMemory) giving you more matches than any other CAT tool and allowing you to translate faster than ever. During this workshop you’ll learn not just the basics, but also the pro features to create a custom experience for linguists and project managers. Find out more about glossary management, metadata, instructions and job splitting.
Technology workshop - ModernMT and Matesub
Tune in at 17:00 to meet ModernMT, the neural adaptive machine Show more...translation that learns from your edits and provides suggestions based on your voice and style. Following a 30mins presentation of ModernMT we will delve into the world of audiovisual. So you know everything about translating texts, but how about videos? Multimedia localisation is one of the biggest trends in the industry, and you don’t want to miss out on the action. Matesub is the tool making your subtitler’s life easier. Learn all about Matesub’s automatic transcription and time spotting, and get pro tips on how to turn MT suggestions into top-notch subtitles. During this session, we will open the Q&A for all Translated products and the future releases.
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Track: Opportunity
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Track: Uniqueness
Technology workshop - Power up your translation workflow with Trados Studio 2021
Whether your average week involves working on large projects Show more...for a few selected customers, or you typically manage a high number of requests for your demanding —and growing— client base, you may eventually reach a breaking point where technology can make the difference and help you take your business to the next level. Trados Studio 2021 provides the most comprehensive toolset designed to dramatically improve the way you work on your translation projects.
In this session, Carlos la Orden Tovar will help you understand how you can speed up your workflow on any translation project while ensuring professional-grade consistency and quality, thanks to the extensive —yet intuitive— feature set that will help you manage your projects efficiently, automate actions, save thousands of keystrokes, back up your resources and projects in the cloud, and provide flawless translations with RWS Trados Studio 2021.
Technology workshop - Getting the most out of memoQ
Apart from the usual functionalities of a translation memory Show more...tool, memoQ offers some very nice features that are a bit hidden, like powerful sorting, filtering and search & replace within and across files, multi-step filters for file formats that are used as containers for other file formats or the LiveDocs that can be used for much more than just alignments. And check out the right-click – you might be surprised!
Event Opening
Mini break
Keynote - Finding the Picasso in you in the future of work
The future of work is already here! We are learning either through Show more...our own experience, or by witnessing phenomena such as the great resignation that salaries and titles alone are no longer the key drivers that motivate us. Trends indicate that work life balance, purpose driven work in purpose driven organisations, a sense of belonging and overall mental health have replaced traditional motivators. These trends are industry agnostic, and they are influencing all of us! We are being challenged to reframe how we think about work and disrupt its most conventional definitions. Join us for a brief exploration of what history has taught us about disruption and the possibilities that arise when we embrace the future (of work) with courage, an open mind and authenticity!
Mini break
Remote opportunities are closer than ever before!
The pandemic has caused an explosion in remote interpreting assignments. Show more... Thanks to technology interpreters can work anywhere at any time on one or more of the numerous interpreting platforms which are springing up such as Kudo, Interprefy, QuaQua and so on. Interpreters are no longer limited by travel constraints as formerly and can access several jobs per day - albeit there may be negative effects on quality and lack of adequate preparation time. Emerging trends are that some LSP's are not "interpreter friendly" as regards concerns related to screen fatigue and acoustic shock and are accordingly already offering reduced rates. So new opportunities have arisen, but threats too!
Mini break
VM 2.0: a translator’s best ally in the NMT world
Artificial intelligence is reshaping the translation industry Show more...and this new paradigm brings with it its share of legitimate concerns and questions for clients, LSCs and the translator community. Initial tiptoeing practices from the workgivers started addressing some of them with the wrong approach. As a result, most translators still perceive postediting as intellectually downgrading. Based on a successful five-year programme, we’ll demonstrate how translators can rely on VMs to help them seize the new opportunities arising from NMT & AI and jump on the bandwagon before it’s too late for them. In the post-pandemic world, VMs will play a crucial role in helping their community to face the transition from human-only translations to a mixed scenario involving both AI and humans. The translator role isn’t disappearing, but we collectively need to reassess the way they’ll contribute as linguists and language specialists.
Takeaways:
1. Brief introduction on current MT technologies
2. Working from MT output, what does it mean?
3. Why are freelancers so indispensable to meet today’s challenges?
4. How VMs can make linguists comfortable and happy with MT adoption?
5. Should we ban the word “postediting”?
6. Compensation schemes
Mini break
Lessons from navigating a global pandemic
Empty airports, planes parked, travel banned. 2020 has been the Show more...worst year in tourism history and a very challenging one for Skyscanner. But despite the travel paralysis, Skyscanner never stopped supporting, informing and reassuring international travellers and the Localisation team played a crucial role in this sense, localising more content than ever, while trying to understand what was the best way to communicate with the audience in the different markets. During this time, we have built relationships with our new localisation partners (yes, we changed our overall vendor system just before the pandemic!), strengthened the ones with internal stakeholders and brought to life new interesting projects. In this session, you’ll learn how we navigated those difficult times together, and what made us stick with some vendors and what made us say goodbye.
Virtual aperitivo
Whilst we cannot meet in person, there is no reason we cannot Show more...connect with one another over the airwaves! As we love to network at Elia we will be hosting a virtual networking session dedicated to reconnecting with old friends and meeting new ones!
Technology workshop - Power up your translation workflow with Trados Studio 2021
Whether your average week involves working on large projects Show more...for a few selected customers, or you typically manage a high number of requests for your demanding —and growing— client base, you may eventually reach a breaking point where technology can make the difference and help you take your business to the next level. Trados Studio 2021 provides the most comprehensive toolset designed to dramatically improve the way you work on your translation projects.
In this session, Carlos la Orden Tovar will help you understand how you can speed up your workflow on any translation project while ensuring professional-grade consistency and quality, thanks to the extensive —yet intuitive— feature set that will help you manage your projects efficiently, automate actions, save thousands of keystrokes, back up your resources and projects in the cloud, and provide flawless translations with RWS Trados Studio 2021.
Technology workshop - Getting the most out of memoQ
Apart from the usual functionalities of a translation memory Show more...tool, memoQ offers some very nice features that are a bit hidden, like powerful sorting, filtering and search & replace within and across files, multi-step filters for file formats that are used as containers for other file formats or the LiveDocs that can be used for much more than just alignments. And check out the right-click – you might be surprised!
Event Opening
Mini break
Keynote - Finding the Picasso in you in the future of work
The future of work is already here! We are learning either through Show more...our own experience, or by witnessing phenomena such as the great resignation that salaries and titles alone are no longer the key drivers that motivate us. Trends indicate that work life balance, purpose driven work in purpose driven organisations, a sense of belonging and overall mental health have replaced traditional motivators. These trends are industry agnostic, and they are influencing all of us! We are being challenged to reframe how we think about work and disrupt its most conventional definitions. Join us for a brief exploration of what history has taught us about disruption and the possibilities that arise when we embrace the future (of work) with courage, an open mind and authenticity!
Mini break
Inclusive language strategy for organisations
Every day people experience stigma, discrimination, oppression, Show more...or isolation derived from the use of words and the actions it triggers. The failure to incorporate inclusive language undermines communications, limiting who receives and is receptive to your message and undermining initiatives and strategies aimed at inclusivity. This talk explores how organisations can implement inclusive language through careful attention to gender, pronouns, and misgendering; ableism, people’s first and strengths-based language; plain language; and inclusive design and representation.
Mini break
Is MTPE your challenge? Take the plunge and get trained!
MTPE entails significant challenges for both LSPs and Post-Editors. Show more... This presentation deals with the challenges arising from this new service considering: a) the extrinsic factors at the cooperation level between LSPs and Post-Editors and b) the intrinsic factors at the post-editing level. What are the takings? To highlight the value of MTPE training for all stakeholders by showing research results and sharing tips and interesting information on training courses and sources.
Mini break
The secret sauce to position yourself and become the most wanted contributor
What do you need to succeed as a solo contributor or a small Show more...team in a company? In our talk, we point out the skills and instruments to run self-promotion and awareness campaigns to be seen and worked with. Your value is not obvious for your colleagues or business partners, and they need some help to learn about you and your skills. Your new mantra? Advocate for your work, evangelize what you do, and grab the opportunities you get. Get ready for practical tips, first-hand experience, and an easily applicable guide on how to be seen and heard. Learn to understand the vendor but also the solo contributor side to make an impression that lasts. Lastly, get the self-confidence to show your high-quality work, to talk about it and to sell it.
Virtual aperitivo
Whilst we cannot meet in person, there is no reason we cannot Show more...connect with one another over the airwaves! As we love to network at Elia we will be hosting a virtual networking session dedicated to reconnecting with old friends and meeting new ones!
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Track: Opportunity
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Track: Uniqueness
Technology workshop - Trados Live Team: helping you regain control in a hectic world
Let’s face it, the job of Project Managers is getting more Show more...complex by the minute; client reviews are still often performed outside of a CAT tool, projects with multiple files and short deadlines are becoming the norm, confidential projects are on the rise and teams are more scattered around the globe than ever.
So, how can you be expected to keep on top of it all?!
Well, it’s certainly going to be easier with the right tools – having a proper way of sharing projects and translation resources has never been so important.
During this Elia workshop – which is specifically geared towards Project Managers working for an LSP – our consultant Fleur Schut will cover some typical real-life scenarios where the usage of a collaborative and centralized solution like Trados Live Team will make all the difference.
Growth hacking 2022
Growth hacking is a growth-oriented mindset that grew out of Show more...marketing and the start-up culture. It requires interdisciplinary skills (sales, marketing, technology). The growth hacking approach leaves room for experimenting and fine-tuning to build an ecosystem that works. Hacking stands for “smart and creative”. Finding smart and creative solutions to persistent challenges to help grow your business and make you happy. How does a growth process look like? How do you run Sales & Marketing initiatives, with very few resources? Which tools do growth hackers use?
Mini break
Pricing strategies in a service industry
This session will look at some of the less obvious pricing strategies Show more...for language services providers of various sizes. Going beyond cost-driven pricing and simple rules of thumb, the speaker will address customer- and competition-driven pricing, as well as costs not relevant for pricing. More advanced concepts will also be covered, including economic value analysis, substitutes and complements, vertical and horizontal product lines, bundling, tying, price discrimination, pricing over time, competitive pricing, the psychology of pricing, and various legal aspects of pricing. All material will be presented in a way that ensures antitrust compliance in this sensitive area.
Mini break
Closer apart – Coming to forced terms with technology
Two years ago, a dramatic change was about to happen to our lives. Show more... Little did we know that we would have a common yet global experience of a world pandemic that would have changed our perspective about work and life forever. How did this pandemic change our work-life balance? To which extent did we find ourselves forced to integrate technology into all aspects of our lives besides work? Did technology bring us closer to being socially distant? This presentation seeks to showcase how the world pandemic affected the individual professional translators’ work and social life through a dedicated survey. It also seeks to highlight the role played by the technology and how translators perceived it. In addition, this presentation seeks to shed light on how translators foresee their future and the industry’s trends.
Mini break
Free networking
Technology workshop - Trados Live Team: helping you regain control in a hectic world
Let’s face it, the job of Project Managers is getting more Show more...complex by the minute; client reviews are still often performed outside of a CAT tool, projects with multiple files and short deadlines are becoming the norm, confidential projects are on the rise and teams are more scattered around the globe than ever.
So, how can you be expected to keep on top of it all?!
Well, it’s certainly going to be easier with the right tools – having a proper way of sharing projects and translation resources has never been so important.
During this Elia workshop – which is specifically geared towards Project Managers working for an LSP – our consultant Fleur Schut will cover some typical real-life scenarios where the usage of a collaborative and centralized solution like Trados Live Team will make all the difference.
Creative Personal Branding: Cultivate your uniqueness to embrace new opportunities
Creative Personal Branding is an experience-based learning and Show more...coaching model that takes personality as its starting point and focuses on four qualities which are key in the creative economy today: substance, style, conviction and grace. I teach creative people, writers and designers, how to foster those four qualities, and how to combine concept design and brand thinking with personal development to define their uniqueness and embrace new opportunities.
Mini break
WOW your audience with your content
Create your Content Marketing Strategy in four steps. Step by Show more...step instructions on how to create a Content Marketing Strategy that will get you a steady flow of high-quality translation leads. Have you been wondering what the Marketing Funnel is? How to increase engagement through your content? Would you like to create content strategically to attract your ideal clients? What have you been doing wrong when it comes to content marketing? In this presentation I will talk about the key mistakes most professionals in the language industry [translators, interpreters, LSP marketers etc.] make when it comes to creating content and how to create a content strategy to thrive over the long-term. How to create content that converts into sales. Step-by- step instructions on how to create a Content Marketing Strategy that will get you a steady flow of high-quality translation leads either you are working as a solopreneur or you own/manage an LSP. It will be mostly about the inbound lead generation approach. A step-by-step, interactive results-oriented presentation. You will create your personal strategy plan with actionable steps right after the presentation.
Mini break
When all good things come to an end... user. Localising websites for the best user experience
Your website may have brilliant texts, but still fail to engage your end-users. Show more... It may display wonderful graphics, but still fall short of visitors’ expectations. When you localise websites, every single item matters. On average, users spent about 15 seconds on a website. If you haven’t generated interest in this short time, you probably aren’t going to. Messy layout, unclear messages, unfriendly language gateways, missing information or chaotic navigation will force your end-users to close the website, regardless of how much work you’ve put into localising it. How do you make sure everything is in the right place? How can translators, localisation specialists and project managers make their localised website as captivating as possible? How can you provide the best possible experience to your end-users? In this presentation you’ll find out how creativity, sensitivity and familiarity with the target market can help you step up your website localisation game to keep your visitors engaged.
Mini break
Free networking
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Track: Opportunity
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Track: Uniqueness
“Meditation in Motion” AKA Yoga Session with Marek
"All you need is within you"
Let's start the day together Show more...by unlocking our potential to live in mental freedom, joy, and positive energy through the practice of yoga.
Why "meditation in motion"? We not only practice body positions (asanas) but harmonise these with breathing (pranayama) and conscious observations of sensations in our body. Uniting our body, breath, and mind brings us closer to our inner self and leaves us energised for the day ahead.
If yoga is calling you and you would appreciate practicing together regularly or you like to introduce the benefits of yoga to your team at work, connect with Marek via LinkedIn, email or learn more about his mission at www.jogalovers.com.
Hybridization for adaptive evolution: More business opportunities for the translators, more ways to collaborate with LSPs
The world keeps on changing, and at a faster pace than in the Show more...past: hybridization can be one effective key to evolve in our professional life, leveraging our creativity, our willingness to learn, and a bold desire to step out of our comfort zone, spotting new opportunities in our always-changing times. The aim of this session is to provide food for thought, to spark curiosity, and to encourage a personal analysis of our roles as translators / language professionals, as well as in our relationship with LSPs, and all the numerous opportunities we can create for ourselves.
Mini break
Strategy of gentle reminders: How to stay in touch with potential customers?
Freelance linguists should always keep in mind that their clients Show more...are busy people and therefore need helpful reminders of their translations and language services.
Every week they receive hundreds of emails. Some of these messages offer similar services. However, even if one of the proposals draws the client’s attention when it arrives, will the customer remember its content after a couple of months or even weeks?
Day by day, even saved and marked proposals go down in the list of saved emails and other vendors’ offers, and as time goes by it becomes harder and harder to find them.
The strategy of gentle reminders is a way to solve this problem and maintain communication with existing and potential customers using only emails even if the clients do not have time to reply.
This is one more way for freelancers to tell their stories to clients.
Mini break
How to build a 100k business in 1 year - A case study from 2020
In this session we are going to explain in practical detail a Show more...business venture from the B2C area that we undertook in 2020. It will show which opportunities and difficulties are awaiting us right now in the business world. The session will give hands-on advice on how we built the business and what difficulties we had to face. Our goal is to inspire translation entrepreneurs through our own example, where the odds were stacked against us but we managed to reach six figures and be profitable.
Mini break
Panel discussion - Moving forward: The role of LSPs, freelancers and end buyers in a collaborative landscape
Closing remarks
Free networking
“Meditation in Motion” AKA Yoga Session with Marek
"All you need is within you"
Let's start the day together Show more...by unlocking our potential to live in mental freedom, joy, and positive energy through the practice of yoga.
Why "meditation in motion"? We not only practice body positions (asanas) but harmonise these with breathing (pranayama) and conscious observations of sensations in our body. Uniting our body, breath, and mind brings us closer to our inner self and leaves us energised for the day ahead.
If yoga is calling you and you would appreciate practicing together regularly or you like to introduce the benefits of yoga to your team at work, connect with Marek via LinkedIn, email or learn more about his mission at www.jogalovers.com.
(Mis)information and how to avoid being out of date
It seems that the premise of always keeping up to date with the Show more...latest developments in our sector is assumed by all of us who work in it, but is it feasible? Beyond the limitations that our own pace of work may impose on us, is there really a training offer that makes it possible? Once the possibilities of formal training have been covered, is there a training offer for retraining? And more importantly, we train by working on the front line, adapting to the demands of the market and then these changes are reflected in the training itineraries, shouldn't it be the other way around? How to square the circle and not die of obsolescence.
Mini break
Localising gender: How to be neutral when your language is not
Talking about inclusive language might sound purely ideological, Show more...but it is actually a very practical topic. In localisation, inclusive language could be applied to help centres, newsletters, websites, social media, marketing campaigns, video games, software and apps, subtitles, and many other types of content. In this presentation, I will use Italian as an example to describe the challenges faced by gendered languages like Italian, Spanish, French and German to avoid gender references. I will also highlight emerging solutions to overcome the challenges posed by addressing non-binary people.
Mini break
A single arrow can be easily broken but many arrows are indestructible
Community is key in many aspects of life, from childhood through Show more...to the grey years, but in our industry, community is what makes us all unique yet brings us together. In an age of M&A, digital transitions and machines, we have to realise that our community is our USP. Comparing different industries and standing out from the crowd, discussing strengths of a community against that of corporation, “A single arrow can be easily broken but many arrows are indestructible”. Associations like ELIA are the invisible backbone to the language industry, giving us a platform to discuss, share, express and gain. But with the visibility to our industry comes a camaraderie, an opportunity to speak and better ourselves. SLV’s, Freelancers, small Agencies, all of whom this industry would not exist. Be it a conference, a coffee, dare I say beer, when we have a chance to connect, our industry benefits.
Mini break
Panel discussion - Moving forward: The role of LSPs, freelancers and end buyers in a collaborative landscape
Closing remarks
Free networking
SPEAKERS
Keynote
Who should attend?
Anyone committed to developing their business relationships should attend, so if you are a translator, interpreter, post-editor, proofreader, vendor, quality or project manager, this event will be for you!
Benefits of the programme
For you
- Learn new skills and best practice in a hands-on setting
- Expand and enhance your business relationships
- Share experiences and catch up with your peers
- Get a new perspective on the future of the industry
For your business
- Develop a stronger and more profitable network
- Maximise productivity with new tools and approaches
- Prepare for the challenges and opportunities on the horizon
- Contribute towards a stronger industry
REGISTER
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€175Early bird
- Valid until 28 February 2022
- Applicable to Elia & ALC members
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€205Early bird
- Valid until 28 February 2022
- Applicable to non-Elia members / other companies / universities
- A 10% discount to members of Elia Association Partners: AALC, AASL, AATC, AFIT, Aneti, ATC, Bliss, Federlingue & TinA
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€105Early bird
- Valid until 28 February 2022
- A 10% discount to members of Together Association Partners: Abrates, AITI, Aniti, APIT, Aptrad, Asetrad, BDÜ, CBTI-BKVT, ITI, TinA & TFR
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€225Full
- Valid from 1 March 2022
- Applicable to Elia & ALC members
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€255Full
- Valid from 1 March 2022
- Applicable to non-Elia members / other companies / universities
- A 10% discount to members of Elia Association Partners: AALC, AASL, AATC, AFIT, Aneti, ATC, Bliss, Federlingue & TinA
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€135Full
- Valid from 1 March 2022
- A 10% discount to members of Together Association Partners: Abrates, AITI, Aniti, APIT, Aptrad, Asetrad, BDÜ, CBTI-BKVT, ITI, TinA & TFR
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SPECIAL OFFER 2+1 for LSPs
Register 2 of your team members and get a 3rd registration to gift to a person of your choice
Together Job Fair
If you would like to participate in the Together Job Fair you can reserve your space in the event registration form. The cost for Elia members is €100 Euros and €130 for non-members. Translators have free access with registration for Together 2022.
Registration forms
Cancellation Policy
Requests for cancellation or to arrange substitutions must be received in writing. Please contact us by email. Event registrations are non-refundable. Registrations can be transferred to another person provided Elia is notified at least one day prior to the event, no admin fee will apply. Any attendee who registers will receive access to the materials and recordings of the event.
For more information about Elia’s Terms & Conditions please click here.
GALLERY
COMMITTEE
SPONSORS
If you are interested in sponsoring Together 2022 please contact us