About Focus PM 2021

Opening

Technology demo

Mini break

Technology demo

Break

Advanced trainings

Let's make it count!

Networking hour

Event opening and welcome

Mini break

Opening keynote - AI and the Future of Business

Working in academia, the public and private sectors, Daniel is Show more...a leading expert in artificial intelligence as well as its applications and the social, commercial, economic and ethical implications. In a world where many believe access to more and more data will lead to ever better decision-making, he looks at what AI really is, as well as identifying the future challenges and opportunities for AI. He also asks how organisations need to change their structure and how these ideas could scale to a planet. Daniel will argue why we need to embrace these emerging technologies and will discuss the philosophical and ethical issues surrounding them.

Mini break

Join the Revolution! How to become a next generation PM

Clients’ needs have evolved and require more sophisticated Show more...services that steer away from the standard translation & proofreading. New needs call for new services, new roles and new skills. Discover how you can take the Project Manager role to the next level and make a difference to your clients.

Mini break

Ideas and tactics to establish a healthy client-PM partnership

As Project Manager at a language services provider (LSP) you Show more...have probably felt that you can bring more to the relationship with your client, but what do clients look for when they buy language services? In this session we will look at what is important to a client when establishing a true partnership with a provider.

Mini break

How to win a client through test translation

Workshop: Offering a free trial or a pilot project to your potential Show more...customers in the selling process is one of the most effective ways to convey the value of your service and get them to imagine themselves benefiting from it.
Providing a free translation lets your prospects experience first-hand the quality you will provide and the way how they personally will interact with your company.
In this workshop, we will present the steps and share best practices related to running pilot projects and free trials with the understanding that at this early stage we need to learn quickly as we know very little about our prospect.

Wine O'clock

Networking hour

Through the lenses of a former PM turned into end client

There are several common issues that can make the relationship Show more...between the client and project manager more difficult. They start with the assumption that the client is a homogenous organisation, while in fact people you work with might not be aligned in a single voice and needs.
The values and goals of the two organisations might be incompatible, not clear or misaligned which may generate a lack of trust or misunderstanding, driving people to achieve even conflicting objectives. The contract might be poorly managed, allowing overspends, delays and unwanted surprises.
How do you ensure a successful project and enable everyone to work as an integrated part of the team?
How to help project managers to have a more strategic outlook as well as gravitas and credibility within the client organisation?
In this session we will focus on how to create a productive environment, set the tone for the project in which everyone is committed to succeed, while acknowledging and dealing with issues. Specifically, we will work on a few examples of how to map out the organisational structure, identify buyer and user personas and needs, and ensure an aligned communication.

Mini break

The key to sustainable business growth: from language and technology suppliers to knowledge providers

Localisation managers aspire to be a critical part of the international Show more...growth for their organisations and to be seen as a global enabler. However, they don’t always have enough knowledge or experience to drive the big impact they aspire to or to provide a solution to new challenges. This is where language and technology providers have an opportunity to contribute to this process by providing a more holistic approach to localisation and by offering comprehensive solutions such as localisation consulting, process optimisation, knowledge and insights and not just services. In this session, Hristina will share how everyone working in a language provider can contribute to that, regardless of their role or level of seniority and what the impact of doing that could be for the long-term relationship with their clients and the long term success of the organisation as a whole.

Mini break

Be the change: how to create more value for your clients as a PM

Workshop: Hristina will facilitate a hands-on workshop following Show more...her presentation and will give an opportunity to all participants to reflect on their own role and organisation and how to better support their clients and improve their company’s offerings and services. Through group brainstorming and discussions, participants will leave the workshop with practical ideas they can apply in their role and will feel inspired to identify similar opportunities in the future.

Mini break

Topic-based networking session

Translating sustainability and supply chain into Project Management

At IKEA we define sustainability as caring for people and the planet. Show more...
This is reflected in everything we do. We adapt and change our ways of working based on the reality we are living in. How we work with project management is one example of it.
One of our core values is renew and improve: whatever we are doing today, we can do better tomorrow. Efficiency helps us be there for the people at the right time and place.
In the field of language and translation we are working on simplifying multilanguage communication. Automation is key for sustainable process and it’s an enabler.
While we leave automation in the hands of the digital tools, the human involvement becomes even more crucial in adding value to the process and end result.

Let's explore together how the role of PM is changing in times of agility, automation and speed?

Mini break

The PM perspective on automation

Workshop: In this workshop we would like to focus in more detail Show more...on two aspects:
-Key elements of a sustainable project
-Automation - a PM perspective

The idea is to have a discussion with the audience about the challenges they come across on a daily basis while managing projects. We will look at how do they see the future perspective, what kind of changes would be adopted and how these changes benefit PMs to work in a sustainable way that future proofs them.

Mini break

Preview of Elia / ATC PM eLearning Course

Elia and the ATC are launching an innovative new eLearning course Show more...& certification on language services project management. Join us to find out more!

50+ hours of learning
22 industry expert trainers
100% pro content

Mini break

Closing keynote - Creating a net positive solution for humanity

Fishing nets have been identified as the most harmful form of marine plastic pollution. Show more... Bureo is an internationally recognized Certified B Corporation that has spent the past eight years working together with fishing communities in South America to transform this once harmful material into a net positive solution. Partnering with industry leading brands such as Patagonia, Trek Bicycles, Costa Sunglasses, Jenga and others, Bureo has been able to utilize their NetPlus® material across a diverse range of products and applications with shared profits returning back to expand positive solutions to more fishing communities. This presentation offers insight from one of the co-founders of Bureo on how humanity has played the central role in taking on this global challenge.

Mini break

Event closing & prize draw

Open networking