29 April 2020, 16:00 CET

The world has changed quickly. The ability of a business to keep major customers will have a direct correlation with their ability to survive a recession. In this webinar, we’ll explore the strategies and techniques (which are rarely researched and taught) around Key Account Management/B2B sales and how this can be applied to an LSP. My central premise is that sales, as we’ve defined over the years, has changed. It’s no longer good enough to simply turn up and try and sell your own products. Sales teams must now be able to understand concepts such as the customer’s customer, how procurement teams evaluate and value-in-use.

Richard Brooks

Richard Brooks is the owner and CEO of UK-based language service company K International. Richard holds an MBA from Cranfield School of Management and is also Treasurer for the Association of Language Companies. Richard is an experienced professional in the localisation industry and is much respected for his business insight and acumen. He has become a renowned and popular international conference and event speaker – his open, passionate and honest style, combined with his dry sense of humour, keeps his audiences thoroughly engaged on his chosen topic.