14 July 2021, 16:00-17:00 CEST

Speaker: Diego Cresceri

Description
I want to grow my business but this requires a combination of increasing my client base and increasing the amount of work my current clients provide. My other responsibilities exclude the possibility of doing all of the sales work myself. Therefore, I need a salesperson or persons.

I’ve hired salespeople before but have not found one that has worked out. Talking to other business owners, it seems I’m not alone. I’ve been told it is best to hire an experienced person. A good salesperson can sell any product or service. I’ve talked to others that say that it is best to hire or promote a person who knows the industry and clients and provide sales training. And everything in between. Is there a right answer?

In this group discussion, I would like to share my experiences and hear yours. There is no one magic formula that will work for every company but, by listening to the successes and failures of other Elia members, each of us can adjust our approach to finding the right salesperson.

Diego Cresceri
Founder and CEO, Creative Words

Graduated in Translation and Interpreting at the University of Genoa, before founding Creative Words he was a translator, Project Manager and Chief Operation Officer in a local translation agency.

He is currently a member of the Board of Directors of ELIA, the European Language Industry Association.

At Creative Words he is responsible for the company’s strategy and growth.

With a strong inclination to share, when not involved in his company he holds workshops and seminars on innovation, artificial intelligence and machine translation at universities, training schools and language associations nationally and internationally.

He enjoys spending his (little) free time with his two kids.