Together 2025 Speaker Article: Part 3 with Chris Raulf
Explore the future of language services in the age of AI through key trends, technologies, and strategies for success discussed in Chris Raulf’s talk at ELIA Together 2025. Learn more about Chris’ perspectives and key takeaways in his own Speaker Article:
Riding the AI Wave: Navigating the Transformation of the Language Services Industry
The energy at ELIA Together 2025 in Barcelona was palpable. Conversations buzzed with the latest advancements, and one topic consistently rose to the forefront: the profound impact of Artificial Intelligence on the language services industry. My session, “The Future of Language Services,” aimed to acknowledge this shift and inspire a proactive embrace of the changes underway.
Let’s be clear: the AI revolution isn’t a distant threat; it’s the current reality. Generative AI tools like Gemini and ChatGPT are no longer futuristic concepts—they’re actively reshaping how we approach translation, localization, and even multilingual SEO. The speed and cost-effectiveness they offer are undeniable, forcing us to reevaluate traditional workflows and the very definition of our roles.
The AI Revolution is Here
But this isn’t a story of replacement; it’s one of evolution. As AI takes over more routine and repetitive tasks, the unique value of human expertise becomes even more critical. The future belongs to those who can master the nuances that machines can’t replicate: the art of transcreation, the deep understanding of cultural context, and the unwavering commitment to quality assurance. As one attendee eloquently put it on LinkedIn, translators focusing on these areas will survive and thrive.
The Evolving Role of Human Expertise
This transformation demands adaptation. We must move beyond the fear of automation and embrace AI as a powerful tool to augment our capabilities. This means getting familiar with the growing array of AI-powered technologies – from sophisticated translation management systems like Lokalise AI and SDL Language Cloud to innovative video dubbing platforms like HeyGen and Papercup. It also means developing new skills and specializations that complement AI’s strengths, allowing us to focus on the strategic and creative aspects of our work.
Embracing New Technologies and Skills
The implications extend beyond traditional translation. As I discussed during my presentation, SEO is evolving into Generative Engine Optimization (GEO). We must now consider how AI-driven search platforms reshape search behaviors and adapt our multilingual SEO strategies accordingly. This requires a proactive approach, potentially even forming dedicated AI Task Forces within our organizations, as another insightful LinkedIn commenter suggested.
The Need for Adaptation and a Broader Perspective
The path forward requires agility, a willingness to learn, and a spirit of collaboration. As one attendee pondered after the conference, accountability for navigating this change is a shared responsibility. Freelancers, LSPs, and industry associations all have a role to play in shaping the future. By fostering a community that embraces innovation and shares knowledge, we can collectively turn this potential disruption into an unprecedented opportunity for growth and advancement.
The Future is Human-Assisted: Are You Ready?
The future of language services is not about humans versus machines; it’s about humans with machines. By strategically integrating AI into our workflows, we can unlock new levels of efficiency, reach broader audiences, and ultimately deliver even greater value to our clients. The wave of AI is here – but will you simply watch it crash, or will you seize the board and learn to ride it with creativity, adaptability, and an unwavering commitment to excellence? The future is being written now. Are you ready to be a part of it?
What do you think about the future of the industry? Don’t hesitate to reach out to Chris via his LinkedIn to continue the conversation! Plus don’t miss his follow-up webinar on 6 May, register here.
Share your thoughts on this topic here on LinkedIn, and follow this series where we will share more speaker articles from Together 2025.
